Dive Brief:
- Diageo and Pilot Lite, a venture management company, launched Pulpex Limited, a sustainable packaging technology company. The companies created what they call “the world’s first ever 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood.” The bottle will debut with Johnnie Walker scotch whisky in early 2021.
- Pulpex Limited created a consortium of companies, including founding partners Unilever and PepsiCo, to further develop and scale the paper bottle. More partners are expected to be announced later in the year….
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